Design, Illustrate, and animate the visual experience to explain Submittable’s Wallet product. Incorporate a handmade feel to relate to the human-centered heart of giving and volunteering.
Design, Illustration, Animation, Storyboarding
Submittable created their Wallet product to make the giving and volunteering experience within companies a much simpler and more enjoyable experience, all in an effort to improve employee participation. The best way to introduce this product was a simple and engaging short video.
Credits
Art Direction: Raymond Lombardi
Script: Laura Steele
Cinematography: Jordan Marvin
Video Editing: Jordan Marvin
Sound Design: Jordan Marvin
Design: Levi Boughn
Illustration: Levi Boughn
Animation: Levi Boughn
Motion Graphics: Levi Boughn
A simpler, dialed back approach to the intro-section graphics really let the colorful and complex stylized product scenes stand out. The latter of the styles was also pulled into other Wallet promos.
The video needed an intentional way to transition between stylized product screens and live-action footage. An efficient solution was to manually trace contour lines over key portions of footage, then fade into live-action.
Early exploration led to 3d-illustrated icons with 2d textures, as well as some different footage treatments. After some further exploration, fully illustrated icons fit right in with the rest of the video.
