Grab viewers' attention with engaging visuals on Submittable's product solutions pages. Distill these multi-layered solutions into three separate animated 3D illustrations.
Concepting, 3D Modeling, Animation
Submittable needed a series of short, captivating animations to help express some of the nuanced problems their product is capable of solving. The solutions shown here include: preventing fraud (lock), measuring impact (lightbulb), and dispersing funds (money stack).
Credits
Direction: Submittable
Web Design: Raymond Lombardi
Concepting: Levi Boughn
3D Modeling: Levi Boughn
3D Animation: Levi Boughn
Compositing: Levi Boughn
It was essential for all three animations to be united via color palette and modeling style, but stay unique enough to not feel repetitive on each page.
I began with a clean, 2D vector approach, but steered into the 3D direction to help expand Submittable’s visual style options.