Create a logo and motion graphics package for Submittable’s 2023 Impact Studio Conference. Build on the theme “Channel the Momentum” with nostalgic and gritty visuals, conjuring up static-filled CRTs and glitchy over-air broadcasts.
Design, Animation, Motion Graphics, Logo Design
Impact Studio is an annual conference from Submittable created to provide its current and future customers with valuable industry insights. The 2023 theme centered around CSR, and the team booked five industry leaders to speak in five separate episodes on what’s next in the world of CSR. The deliverables included the five episodes, a promotional trailer for the conference, a new logo, and lots of motion graphics to spice up the visuals within the episodes and other promotional videos.
Credits
Art Direction: Raymond Lombardi
Video Editing: Jordan Marvin
Sound Design: Jordan Marvin
Design: Raymond Lombardi, Levi Boughn
Motion Graphics: Levi Boughn
Animation: Levi Boughn
Compositing: Levi Boughn
Logo Design: Levi Boughn
The episodes called for an intro, outro, episode title card, lower thirds, and more. Every piece of the motion graphics package was another opportunity to build on the buzzy vibe of the conference theme.
A new logo was created to keep the conference feeling fresh. The final logo stayed clean, but the exploration phase yielded some quirky, handcrafted options.
Each episode begins with a TV switching channels as a transition into the episode. Creating each scene required a deep dive into a world of old CRTs, floral wallpaper, and wood paneling.
I wanted each title card in the promo trailer to suggest a different decade in classic television. The exploration stage was a bit grittier, but in the end the glow, static, and noise were dialed back to keep the focus on the message of each trailer or promo.
