Cyclist's Choice Explainer

Illustration of an overhead view of a cyclist riding down a busy street.

Goal

Create a delightful, illustrated world to explain the Cyclist’s Choice feature within Adventure Cycling’s Bicycle Route Navigator App. Carefully animate each scene to create an immersive video that keeps viewers interested and informed.

Role

Storyboarding, Illustration, Design, Animation, Sound Design

More Info & Credits

Adventure Cycling needed an informational video explaining the Cyclist's Choice feature in their Bicycle Route Navigator App. Cyclist’s Choice is a feature that allows cyclists to share what they experience anywhere along the Adventure Cycling route network. Adventure Cycling Association inspires and empowers anyone who’s interested to travel by bicycle. Whether it’s a short ride to a park with some friends, or an epic journey from coast to coast.

Credits

Script: Adventure Cycling

Voiceover: Jessica Zephyrs

Direction: Adventure Cycling

Design: Levi Boughn

Illustration: Levi Boughn

Animation: Levi Boughn

Storyboarding: Levi Boughn

Sound Design: Levi Boughn

Stills

Rather than use seamless transitions, I focused on more of a scene-driven approach. Making sure each shot felt considered and fresh.

Colorful illustration of a desktop calendar flipping to another year.Illustration of US map with bike, compass, and computer mouse over top.A colorful illustration of a cyclist riding down a street and waving to people in buildings.US map with cycling icons and objects overlaid.Illustration of an overhead view of a cyclist riding down a busy street.A grid of illustrated hands clicking on maps on mobile phones.

Storyboards & Boardomatic

It was important that these boards explain each scene clearly, that way there were no surprises for the team when moving to animation.

A simple line sketch of a calendar flipping through pages, the current page reads 1976.Line sketch of an overhead view of a cyclist riding amongst busy traffic.A sketch of a person riding a bike down a street and waving.Sketch of an overhead view of cyclist riding amongst some busy traffic.A simple line sketch of a grid of cell phones being tapped on with fingers.

Process & Exploration

The initial direction for this project was a bit more loose, but ultimately a cleaner, more refined illustration style was a better fit for the video.

A group of cyclist heads with helmets, in bright colors.A group of cyclist heads with helmets, in bright colors.A scan of a page filled with sketches of heads of cyclists.A stack of pages with sketched storyboards.