CSR Buyer's Guide

Cover image showing a cart full of icons and receipt, cover is for a PDF guide on purchasing CSR software.

Goal

Create a PDF guide that likens the experience of buying CSR software to a trip to the grocery store. Pull elements from this visually rich environment to make it feel approachable, familiar, and exciting.

Role

Layout & Design, Illustration, Photo Collage

More Info & Credits

A multi-page informational guide from Submittable helping Corporate Social Responsibility (CSR) professionals find future-proof CSR software that will benefit them now and down the road.

Credits

Authors: Laura Steele & John Shieldsmith

Layout & Design: Levi Boughn

Photo Collage/Manipulation: Levi Boughn

Illustration: Levi Boughn

Photography: Stock / Submittable Staff

Vine-Ripened CSR Guide

I wanted to fit the grocery store experience into each page. Not just the obvious store visuals, but also textures like the lined paper you scrawl your grocery list on, or the classic checkered linoleum floor.

An introductory page to the PDF guide using a tote bag as a heading graphic.An introductory page to the guide listing five major trends impacting CSR today.Example page from the guide with a stylized grid of avocados sitting atop squiggly brush strokes.Example page from the PDF guide with a map overlaid with small photos of employees.A page from the guide with a photo collage placing an image of the Earth inside a grocery store basket.Page of a guide with a sign stating "Find a CSR Solution that Keeps Up."

Illustrations & Guide Elements

Most of the imagery in the guide was also used for an in-page version of the guide, so each element needed to be unique enough to hold its own across both platforms.

A pie chart made using apples, displaying the amount of 61%.A grocery store basket, with the text "About the Authors" stamped on the side.2 signs resembling those found in a grocery store, used as dividers in the PDF guide from this page.Stack of 3 labels similar those found on a grocery store shelf, used as dividers in the PDF guide.A tote bag with a stylized image of produce emblazoned on its side, and the word "introduction" set atop.5 stickers resembling those found on fresh produce, numbered 1-5.A digitally manipulated image of a grocery store shopping cart, the cart is stretched horizontally to appear abnormally long.