Bike Travel Weekend

A colorful, stylized detail of a larger illustration featuring cyclists doing various activities, surrounded by small bike-related iconography.
A black and white line drawing of stylized cyclists riding around.

Goal

Create a unique look for Adventure Cycling’s Bike Travel Weekend event. Build a library of original illustration assets to give the campaign a bold and inviting feel.

Role

Custom Lettering, Design, Illustration, Layout

More Info & Credits

Adventure Cycling organizes Bike Travel Weekend, which requires a multi-channel promotional campaign. In 2022, the event needed a fresh look to keep things exciting. I created a poster chock-full of colorful illustrations and custom lettering. The library of illustrations made it simple to build out other assets and keep a consistent look.

Credits

Direction: Adventure Cycling
Photography: Karla Robles
Design & Layout: Levi Boughn
Illustration: Levi Boughn

Working for the Bike Travel Weekend

The poster for the event was printed and shared with bike shops around the country to promote the event. It was also adapted for web and social use.

An illustrated poster for Bike Travel Weekend in 2022. An illustrated group of stylized cyclists biking, camping, and looking through binoculars.A detail of the Bike Travel Weekend poster, with a stylized cyclist and small illustrations of a campfire, a tree, and more.A detail of the bike travel weekend poster with cyclists, a hand waving from a small house and more.

Other Visuals

Outside of the poster, the campaign required a variety of other visuals. That list included all kinds of social posts, all sizes of web ads, and a host of graphics for the Adventure Cycling website.

A short and wide web ad for Bike Travel Weekend with a photograph of a group of cyclists.A short and wide web ad for Bike Travel Weekend with small illustrations of cyclists.A social graphic for Bike Travel Weekend with sylized cyclist illustrations and small, bike-related icons.A vertical social media graphic for Bike Travel Weekend with cyclist illustrations and event info.A colorful vertical social media graphic with small cyclist illustrations and information about Bike Travel Weekend.

Process & Exploration

The poster started with a delightfully simple sketch, then moved to a cleanup in Photoshop, and onto Illustrator where I used some textured brushes to keep the clean vectors lively.

An black and white outline sketch of the concept for the Bike Travel Weekend poster.An black and white outline sketch of the concept for the Bike Travel Weekend poster, with a different approach for the heading typography.Photograph of an early black and white thumbnail sketch of the Bike Travel Weekend poster.